Your Mission as Performance Art
Posted by Chad Norman on Thursday, April 19th, 2007

I just ran across this amazing WWF campaign designed to raise awareness of exhaust emissions in China. This demonstration not only achieved its goal by catching eyeballs as people walked by, but its original concept attracted television and newspaper coverage from not only around the county, but around the world.

Black Cloud

The text on the balloon reads, “Drive one day less and look how much carbon monoxide you’ll keep out of the air we breathe.”

The takeaway here is to always be on the lookout for original ways to get your message out there. Getting impressions via alternative methods can have great results, as seen here.

Via, AdGoodness.



Reflections from the Road
Posted by Steve MacLaughlin on Wednesday, April 11th, 2007