I just ran across this amazing WWF campaign designed to raise awareness of exhaust emissions in China. This demonstration not only achieved its goal by catching eyeballs as people walked by, but its original concept attracted television and newspaper coverage from not only around the county, but around the world.

The text on the balloon reads, “Drive one day less and look how much carbon monoxide you’ll keep out of the air we breathe.”

The takeaway here is to always be on the lookout for original ways to get your message out there. Getting impressions via alternative methods can have great results, as seen here.

Via, AdGoodness.

I just wrapped up six weeks traveling from East Coast to West Coast and points in-between visiting with a number of nonprofit organizations along the way. While I could share my thoughts on the state of the airline industry I thought there might be some value in covering some ideas and trends I came across during my travels. So here goes…

Strategy Stills Trumps Technology: Just like in the dictionary, strategy always comes before technology. Not having a strategy is like driving cross-country without a roadmap. Yet a lot of organizations still seem to be throwing the map out the window when making technology decisions. I found myself caught-up in more than one discussion where people were more focused on moving the mouse than moving their mission. Don’t let small shiny objects distract you from your organization’s North Star.

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