Cason White
In-product conversations
Thursday February 8th, 2007 by Cason White
I was intrigued by this recent article about SAP and others incorporating collaboration features like wikis, forums, blogs and widgets into their products to help encourage communication among users. One of our main goals with products on the Infinity platform is to get beyond the idea of these apps being a ‘data storage’ tool and really focus on the ways in which the products facilitate and improve business processes. We’re already well on our way to meeting this goal through features like customizable, easy-to-use business transactions (such as sending receipts or posting to GL), and better integration of reporting data into these functions.
But a huge part of facilitating processes involves communication among people and departments. I’m wondering what we can do to better allow users to communicate with each other through our products? And where would this type of functionality be most useful? We’ve already taken steps in this direction in specific areas - Major Giving cultivation, for example, where we’re looking to improve the ability of fundraisers and their managers to communicate progress and status on their prospects. But I think this is an area we can explore further and really take advantage of some of the newer tools available to us.
It seems like there are some key characteristics of situations where in-product collaboration would be most useful:
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Refining design
Monday January 22nd, 2007 by Cason White
One of our usability engineers recently received some negative feedback around constituent records in Infinity. Unlike previous Blackbaud applications where records open in a new window, constituent records in Infinity open in the main window. So to leave the record, you don’t “close” anything, you just navigate away, like you would from a Web page. A couple of users had some trouble adjusting to this new approach.
These were existing RE users, so our hope is that they were just reacting to a change in the pattern they’ve grown accustomed to. But “they’ll get used to it” always makes designers really uneasy. Will they? How can we be sure this was an issue of familiarity and not a fundamental design flaw?
We’ll continue to test this issue with both RE and non-RE users, but I think this highlights the reality of user feedback and decision making in the design process. User input is one of several tools designers have at their disposal to help make the tough decisions, including design patterns, design principles, usability heuristics and personal experience. All of these are invaluable resources for informing the design process, but rarely do they make design decisions crystal clear. They are all very open to interpretation. In the end, it is still up to individual decision makers to make the “right” call based on the information they have.
For this reason, the real power in user-centered design comes not from a few usability tests and design heuristics, but from the development of a culture that puts a priority on user experience and encourages an ongoing, iterative process of feedback and refinement. This process doesn’t end when a product is released - existing features should be constantly re-evaluated and every new customer treated as another opportunity to evaluate your design decisions. Through these ‘layers,’ the experience becomes more and more refined:
When your decision makers are making user-informed, skillful design decisions, the difference between these levels are minimized. The process is then allowed to focus primarily on adding efficiency and smoothing out rough edges while functionality is gradually expanded. And when changes are required, this isn’t seen as a failure, but as a natural part of the design process.
Blackbaud2.0
Thursday January 11th, 2007 by Cason White
Steve Mac in his post and Peter Gulka in his response to my previous post both allude to something important about the effect of Web2.0 thinking on business. So much of the Web2.0 hype is focused inappropriately on the new tools coming out and the groovy features (or lack thereof) that they are packing, rather than the changes to business strategy and customer expectations that these tools reflect. Even Seth Godin’s much-touted Org2.0 Cheat Sheet has a heavy emphasis on tools rather than the strategic use of these tools.
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A Dialog on Design
Wednesday January 10th, 2007 by Cason White
I feel like we don’t talk anymore, you and me. I mean really talk. The kind of talk where I get you and you get me and there’s an understanding there. The kind that gets your blood pumping and your feet dancing and helps me design user experiences that rock your world and feel as though they took every ounce of your non-profit know-how and laid it out there in one elegant, easy to use tapestry. You know, that kind.
I see the conversations you have with other customers on the discussion boards and I get jealous. There’s passion and connection there – an energetic give-and-take that builds relationships and opens new doors to success. Why don’t we talk like that?
Sure, we do the usability testing thing. We get an hour of quality time together, you get to tell me about what you like and don’t like, and I nod understandingly while throwing in a few “hmmmms” and “interestings” here and there to try and look smart, but it’s not really a conversation, per se. Yes, we get some great, useful feedback and at least it’s a start, but it’s just not enough, is it? It’s like speed dating. Just when things are starting to click, the bell rings and we’re off to our separate worlds and it’s a heck of a time getting back together because we’re both so busy and I’m left feeling empty and alone and you’re left to wonder whatever happened to those suggestions you made and the magic of the moment slowly fades away like some distant memory.
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