[Jim enters blog and steps up on soapbox]. How dare you treat my $25 donation as such an insignificant drop in the bucket. I could have had a decent meal, bought a new shirt, gone to a couple of movies. Or, better yet, I could have given this money to an organization that cares and appreciates my support of their mission! [Jim steps down off of his soapbox]
Here’s the story. Over the past several months I have made small gifts ($25) to a number of CLIENT organizations that I worked with during the same period. To be exact, I made 10 gifts of $25 each: seven made online, two sent by mail, and one handed to someone at the organization while I was onsite. These gifts represented my first donations to these particular organizations, and were undesignated so that the money could be used where it was most needed.
So far, so good, right? Here is where it gets interesting. Take a guess at how many acknowledgments I received for the 10 gifts I made. It’s less than half – actually, it’s way less than half. TWO! Two thank yous out of 10 gifts made! One from an online gift, and one from a mailed gift. And, yes, every organization had my mailing address and I did not indicate anywhere that I did not want to be acknowledged for my gift. Don’t blame this on me!
Posted in Blackbaud, Customers, Fundraising, Jim Bush, Nonprofits, Raiser's Edge, Stewardship
