Whatever your comfort zone, these technologies are here and as the public grows more Web savvy, they expect you to be up on the latest trends. One of my favorite parts of this new tech wave is that it’s relatively low impact on one’s budget. The Internet has in fact given Joe Public the keys to authorship through numerous free social networking and blogging sites. (They even let me on!) So, aside from the obvious commitment of time and creativity there’s no reason for you not to join the game.

Next question: What might a nonprofit use such tech for? Well, on a VERY informal basis, I surfed to a few well known nonprofit Web sites who I figured would be up on their tech and might offer some good examples. I found stories of volunteers and people touched by the organizations, but they had pretty much all gone through marketing first. What I was hoping for was a direct voice of organization members and volunteers.

Never fear, this building is full of people who work with wonderful people like you every day. So I asked around and found an org (who is a client) who is doing some very cool things—Jesuits of the California Province. I do want to say that I’m not trying to hawk our products here. I just want to point out some of the ways this org is trying to connect with current and new constituents as soon as they surf in. And if you have some other great examples, send them in! The more people see, the more ideas we can generate.

The Jesuit Home page offers options to compose multimedia prayers, listen to or download podcasts, join discussion boards, read blogs, or listen to music composed by Jesuits. There is lots of other information on the page, but these are all interactive ways to give surfers a full picture of what the organization does. It also gives them access to other constituents and the people who make the organization work. This means that surfers are connecting at a person-to-person level with real, unedited people. And that makes a big difference.

I can offer up another example—Science online. Science is a well-known, high-profile scientific journal, also part of the nonprofit community, that normally serves just the scientific community. On their Web site, however, they’ve expanded their outreach to try to include educators and a broader audience. Full articles are restricted to members, but you can see right in the middle of the page a link to their podcasts, which provide free access to the same topics covered in the journal. Their multimedia site also offers interactive videos perfect for use in the classroom and complete with teacher resources.

In this case, Science is opening up parts of their value that is normally reserved for members only and sharing it in a new, more accessible way (way more user-friendly then the peer reviewed articles). This offers extended benefits to teachers, who may surf on more often for teaching tools, and students, who may start by saying “This is neat” and end by having a serious interest in science.

The point is there are ALWAYS ways to make your site more interactive, adding value and a gee whiz factor at the same time. That translates into more people who want to check out your site, who want to spend more time on your site, who tell their friends about your site, and who ultimately may be more likely to get involved.

• Consider your audience. You have people of all backgrounds and experiences surfing as equals. To accommodate this wide-spread audience, you’re going to want to write at about a ninth grade reading level or less. Newspapers generally follow this principle. They want their work to be as accessible as possible and so should you.
• Think about attention span. (again) As we continue on in our sound-byte driven, media overload world, people’s attention spans seem to shrink at a rate equivalent to the speed with which new toys for them to play with are developed. Not to be cynical or anything. What I’m trying to say is that you need to get to your point quickly. If you don’t capture attention quickly, your reader might surf on.
• Think about the mechanics of reading on screen. Depending on the machine a person is using, the screen size and thus the amount of text seen can vary widely. This is one of the reasons that long Faulkner-esque paragraphs don’t work well. Also, it’s really hard to follow visually as you scroll. Keep paragraphs shorter with a decent amount of space in between them.

Another quirk of Web reading is the effect your Web site’s design might have on readability. Always think readability when you’re looking at design! It doesn’t matter how pretty your site is, if you’re using yellow text on a checkerboard background, I, at least, will have a headache about five minutes after I start trying to read. If I even decide to put in the effort.

I’m absolutely sure none of you have gone to that extreme; however, color choice may have a bigger impact then you think. For example, my mom once had a boss who was colorblind. Someone sent her an email with callout text in yellow. Guess what? She didn’t see anything.

If you want to learn more about Web readability/accessibility, check out the Web Accessibility Initiative.

Keep these high-level tips in mind, and all the wonderful things your high school English teach taught you about grammar, and you should be headed on the right track.

I also uploaded a sample that demonstrates how to write a simple plugin using the Raiser’s Edge 7.81 and Visual Basic .NET 2005.
You can view the project page here.
(Note this sample will only work with RE 7.81 or later, since 7.81 ships with the required .NET 2.0 support files)

Did you know that Plugins do not require an API license to create? That’s right, grab this sample, play with it, make your own plugins and contribute them to the project/community! The only restriction I am making is I am putting all code under a Creative Commons License.

I’ll be up front with you, I probably won’t have much time to field direct questions on any code I post. Also, this isn’t officially suported Blackbaud product. That said, if you are looking for a place to learn more about using our extensive APIs and plugins, I hope this community will serve as a launch pad. I’ll upload more stuff when I get free time and inspiration. What I’d most like to see is what you come up with.

Now go buy that .NET book and start coding! Be sure to let me know if you’d like to contribute code or projects, I’ll add you to the open source team. Make something really cool and we may ask you to join the Blackbaud Product Development team

Shaun

That’s where SixDegrees.org, AOL Instant Messenger, and Network for Good come in. Someone had the brilliant idea to put these three ingredients into a giant Web 2.0 blender in the hopes of producing a tasty, social fundraising smoothie – and it looks like they have succeeded.

With Kevin Bacon as the natural pitchman, 6Degrees.org is asking donors to choose a nonprofit, then get 6 friends to give to the same organization. Network for Good is covering the online donations, while AOL’s MySpace equivalent AIM Pages handles the social aspect. The idea is to use a social network to form impromptu giving circles…got it?

No? Here, I’ll let Mr. Bacon tell it like it is:

All you have to do is use the AIM for Good module on this page. Simply pick the charity that you would like to rally support for, enter up to six e-mail addresses of your buddies and family members, and write them a note asking for their support. The e-mail that they’ll receive will give them the opportunity to give, right there, to the charity you’ve selected. All transactions will be private and secure.

Another way you can help is by making your own AIM Page, which can include the AIM for Good module on it too. So, when your buddies stop by your page, they’ll be reminded to get the word out and rally support with their friends and families.

While I love the concept, the whole things feels a little thrown together. When you read about it, or hear Kevin talk about it, it’s not crystal clear who is involved and exactly what you are supposed to do. With some tighter integration and better defined user paths, I can see this program really taking off. Cheers to everyone involved!

Paul Crowder (the dev) has been working on implementing platform-level support for KPIs (Key Performance Indicators) in our upcoming Infinity application platform. KPIs will be featured throughout future applications built on the platform (Galileo, RE8, Bullseye etc.) Apologies for all the code names, we’ll cover those in a future post.

What are KPIs?

KPIs are quantifiable measurements that reflect the health of the organization. By quickly scanning an organization’s KPIs one should be able to get a solid idea on how things are tracking against the defined business goals. Some examples might be:

• Response Rate for a direct mail segment
• Number of gifts per day
• Avg days to close a major gift
• Gifts This Month
• Cost Per Dollar Raised

Those are just a few samples, but each one represents a single value that could be calculated and compared vs. an established goal.

Infinity’s KPI Platform

Editing a KPI Definition

Infinity’s base platform support provides the following for KPIs:

• A framework and UI for establishing, securing, and managing KPIs.
• A way to express a goal for a KPI.
• The ability to define warning and alert zones for a KPI as it progresses toward or deviates from it’s goal.
• An automated process to calculate KPI values and cache those values for quick rendering at a later time.
• A mechanism to back-calculate KPI values to establish historical trends.
• RSS support for KPI values so they can be monitored without running the application and logging in.
• A personal dashboard that can be customized by an end user to display the most important and relevant KPIs as the user sees fit.
• The ability to view the dashboard outside the application from any web browser without having to log in and navigate the application (assuming the user is authenticated).
• A stock set of KPI calculations “in the box”.
• Advanced support for creating custom KPIs using an open, extensible XML specification. (you’ll be hearing a lot about “specs” in the Infinity platform as I discuss it in future posts…)

A KPI Dashboard in “Galileo”

An Infinity-powered application presents a user interface that allows organizations to define their KPIs and have the system constantly calculate them based on the data as it flows in. Typically, you would sit down with leaders in the organization, agree on your KPIs and goals and then setup the KPIs in the system using a very simple user interface. There is even support for back-dating them so you can have a look at quantifiable results from the past, which can be a useful benchmark from which to build on as you define your unique set of KPIs and goals. Then the fun starts.

Once the KPIs have been defined they can be featured wherever you like inside and (here’s the killer part) *outside* the system! Infinity support syndicating KPIs and alert mechanisms via auto-generated web pages, RSS feeds (which can be consumed directly by IE7 and feature rich support for sorting and filtering), and even via directly accessible AJAX-friendly web service end points! The key point here, is since we are building all this stuff using standard open technologies like XML and Web Services, there is simply an explosion of interoperability and reach scenarios. What “the Pauls” showed me today was a great example of leveraging that power. So, let’s talk about what they showed me…

Technology Converges on the Windows Vista Sidebar

Windows Vista has added a really nice feature for displaying graphical gadgets directly on what is referred to as the sidebar. Its a nice unobtrusive way to have important information featured on the the desktop. For example there is a little weather gadget that gives a graphical cue and some other info about the weather conditions at a given location. I guess you could say a Sun is a good KPI and a Rain Cloud a bad one. Interestingly the sidebar supports using standard Dynamic HTML and JavaScript to build custom gadgets. When the team was discussing scenarios we wanted to support for KPI reach, we all got excited about the possibilities here. Remember when I mentioned that Infinity exposes it’s KPI data as an AJAX-callable endpoint? Well, add one part Vista, a little JavaScript/AJAX to call Infinity, some Dynamic HTML to present the user interface and whammo, you have KPIs on the desktop. Sure, when we release this it will look prettier (the current rendering is placeholder art) but I think it’s pretty cool.

The true payoff of using open, standard technologies really is exciting. When I think of all the mash up scenarios we’ll be poised to support it puts a smile on my face. And if all this technology helps you improve the reach of information, whether it be to your boss, your board, or even your constituency I hope you’ll be smiling too.